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EVINRUDE LAUNCHES NEW LOOK AND DESIGN FOR CONSUMER

New design promises more user friendly features

Sturtevant, Wis., March 9, 2010 – A new look for www.evinrude.com has been launched in an effort to draw additional traffic to the company’s website and provide consumers with more tools to make their purchase decision for an outboard engine.

Consumers visiting the www.evinrude.com website are afforded many unique opportunities to aid them in their decision process. New page layouts provide a more user-friendly navigation along with faster uploads and links to the many tools available on the site.

Competitive specification information, engine performance bulletins and a completely interactive ICON electronics feature enable the consumer to research their potential engine purchase with ease. Consumers are also able to order a copy of the award-winning Evinrude E-TEC infomercial, free of charge. The maintenance calculator – an interactive tool that determines the overall cost of ownership for a 3-year period – remains the most useful tool on the site and one that clearly illustrates the Evinrude E-TEC value proposition of no dealer scheduled maintenance for 3 years or 300 hours of use.

“Our product website captures a very high number of consumers researching their outboard engine purchase,” stated Yves Leduc, vice president – general manager for BRP’s North America Division. “In today’s technical age, it is important to provide our consumers with a website that delivers a valuable and useful resource. Keeping existing and potential new consumers on our website for product and educational information is imperative to communicating our many competitive advantages and ultimately building sales,” Leduc concluded.

Current retail promotions and Evinrude’s many boat builder partners are also featured on the site for those consumers searching for a new boat and motor package.

Evinrude engines’ reputation for dependability, quality and reliability coupled with the fact that Evinrude E-TEC is the only outboard with no dealer scheduled maintenance for 3 years or 300 hours makes the decision to power with Evinrude E-TEC an easy one. Having the lowest operating costs of any outboard engine means that powering with an Evinrude E-TEC can save consumers up to $1,600 per year in fuel and maintenance costs.